Back to Articles Archive

The Importance of colors in our life

PREPARED BY GROUP (1):
NANDY MARLINA (L)
JOSEPHINE MAUNG
JENIFER UBIK


The Importance of colors in our life

INTRODUCTION

The importance of colors in our life.

There is no denying the link between colors and our emotions, and we even have an abundance of idioms to show what way each color can affect your mood. Do you ever feel blue? Or are you green with envy? Are you seeing red? Is your world black and white?

It can be a small thing, such as gazing out the window at a patch of green for a few minutes or wearing something bright on a rainy day. The first might calm you down or help you refocus, while the latter will give you a boost of energy on a day you would typically be running low. There are a few different reasons why we react to colors the way we do.

Our relationships with colors.

Not everybody will react the same way to the same color, because colors influence us on a few different levels. On one hand, we have the general social or cultural level, and on the other hand, our reaction is individual, influenced by how this color is presented in our personal lives. For example, red is typically associated with a sense of urgency, it represents danger and forces us to become more alert, more active. On the other hand, it might also be one of the colors of your grandma’s kitchen, making you feel all warm and safe instead.


MAIN CONTENTS


Cool colors.

White
innocence
cleanliness
a sense of space

Green
health
tranquility
harmony

Blue
calmness
wisdom
loyalty

Black
authority
power
mourning

Warm colors.

Red
love
energy
life

Yellow
happiness
warmth
optimism

Pink
romance
gentleness
calming


Colors play a vital role in our lives and how we respond to our surroundings. Use the above guide as a starting point that can help you determine how to use them to your advantage and help yourself in everyday situations.

Among all parameters, choice of colour is also an important part for the maintenance of health. Because, colour is associated with every object of this nature and colour preference is usually made by our subconscious mind, according to the nature of the particular person.

People believe that bright colours represent energy, life and joy. Life should be full of colours. Each colour is meant to be seen and enjoyed separately, for if they are all mixed together, all the different colours merge and will appear all black. All colours like red, yellow, green and orange should exist side by side and simultaneously be enjoyed together.

Similarly, in life, different roles that are played by the same person should exist peacefully and distinctly inside him. For example, when a father continues to play his role of a ‘father’ in office, things are bound to go for a toss. In our country, a politician is sometimes a father first and a leader later.

In whichever situation we are in, we should play the corresponding role to the hilt and then life is bound to become colourful. This concept was called ‘varnashram’ in ancient India. This meant that everyone whether a doctor,teacher, engineer, father, brother or son is expected to play their roles with full enthusiasm. Mixing professions will always be counterproductive.

If a doctor wants to do business, he should run a business separately and that should be secondary to his first profession and he should not make business out of medicine. Keeping these ‘containers’ of the mind separate and distinct is the secret of a happy life.

All colours emanate from white, and when they are mixed together again, they become black. When your mind is white and aware of consciousness, pure, peaceful, happy and meditative, different colours and roles emerge. We get the strength to play various roles with full sincerity against the background.


Colors influence learning.

Learning is a difficult field to understand. Color plays a key role in creating an environment that fosters learning. Color, as part of the electromagnetic spectrum, is in its purest form energy, a wavelength, which has its own magnetic frequency. Dr. Robert Gerard recognizes this and has pioneered research, which suggests that every color has a specific wavelength, and each of these affect our body and brain in a different way.

Using the right color, and the correct selection and placement can seriously affect the feelings, attention, and behavior of people when learning. It’s time that we leveraged that to our advantage. Even research with Alzheimer’s patients has shown that color cues improve memory and that learners recall images in color more easily than images in black and white.

Green: Welcome to Concentration Country.

Green, just by taking a look at a forest or a field. Low wavelength colors promote restfulness and calm, and they improve efficiency and focus. So

that’s why green is an excellent color for improving concentration. Apart from being one of the easiest colors on the eyes, it reminds us of nature.

Green is a good color for keeping long-term concentration and clarity, making it a good choice for an office as opposed to red, which is seen as stimulating and exciting. Maybe it helps in the short term, but stimulation has to tail off sometimes.

Interestingly enough, there’s some real scientific evidence for this. Some studies have shown that people who work in green offices have higher rates of job satisfaction, and consumers have been shown to spend more time shopping in stores that are painted green.

Another study, led by Dr. Kate Lee, examined 150 university students. She gave the group a boring, monotonous task that dragged their attention span to a breaking point, pressing a series of numbers over and over as they read off a computer screen. The students were told not to press keys when the number three appeared on the screen. Then break time came, and in a 40-second window half of the group viewed a green roof, while the others looked out onto a bare concrete roof. Amazingly, the research showed that students who looked at the green view made fewer errors and had overall better concentration.

Dr. Lee hypothesizes that the green roof provided a ‘restorative experience’ which helped boost the mental resources of the students involved in the study. If true, that’s a major consideration. If your learners are tired and bored of their compliance material, add in a restorative green screen, a forest scene, or something else for a bit of a break. Lee believes that just a moment of looking at a green space could provide a moment of revitalization for workers who were struggling to concentrate.


Orange: Is Mood Lifter.

Think about the orange sun setting over the horizon. It’s true, orange can be a welcoming and mood-lifting color for learners, which in turn promotes comfort and improves neural functioning.

Some theorists argue that an environment rich in the color orange increases the oxygen supply to the brain, stimulating mental activity while simultaneously loosening peoples’ inhibitions. An increased oxygen supply also leads to feeling invigorated and getting ready to ‘get things done.' Some have even suggested that test centers be painted orange to stimulate exam-takers.

Avoid bolder orange colors if your learners are young and naturally energetic. This isn’t a good color for those prone to over stimulation as well, for instance if your group of learners have attention deficit hyperactive disorder or another health concern which leads to easy over stimulation.

On the science for orange, many studies have found that when colors are used to emphasize a feature or piece of content on the screen, learners’ attention levels increase. Of course, the best colors for this are warm colors, like orange. So we can say that when you’re looking to highlight certain facts or important information, orange can be a better choice than the traditional red. But, because of its energy and brightness, orange can be an overwhelming choice. Orange is, in other words, best in small doses.

The secrets of orange were known in ancient China too in Feng Shui, orange is seen as a “yang” color which stimulates focus and promotes organization [3]. Of course, we need to remember that brightness and saturation also come into it, and too bright a color will probably give you a headache. Looking to the experts, color psychologist Angela Wright states that bright orange hues stimulate while low saturation is more soothing. So for boosting energy, go bold, and for relaxing, go mellow.

So to close out orange as a color, it can be used to highlight key facts and figures, communicate energy, life, and activity. Orange is a vibrant color that demands attention, giving it an edge as a choice for highlighting.


Blue: Feeling Blue Means Productive, Not Sad.

Some research suggests that people with highly intellectual work, which requires a high cognitive load, for instance, programmers or academics, are most productive in a blue environment. That said, though we can’t keep life too monochromatic it should be balanced with warmer colors. These can be found by using the opposite side of the color wheel.

Blue is best used for learning situations which are intensely challenging. Blue paper, blue ink, or blue highlighting can be used to help improve reading comprehension too. Blue in general it seems is a relaxing and calming color, but lighter shades will seem more ‘friendly’ while darker ones seem a little more sombre.

Back to the experts, many color psychologists recommend using blue colors, but adding a bit of extra kick with orange, especially for highlighting information. In summary, blue is great for promoting high levels of thought, but too much can create a sense of detachment and coldness.


Colors Impact Moods, Feelings, and Behaviors.

Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. "Colors, like features, follow the changes of the emotions," the artist Pablo Picasso once remarked.

Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain.


What is Color Psychology?

In 1666, English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors.

Further experiments demonstrated that light could be combined to form other colors. For example, red light mixed with yellow light creates an orange color. Some colors, such as green and magenta, cancel each other out when mixed and result in a white light. If you have ever painted, then you have probably noticed how certain colors can be mixed to create other colors.

"Given the prevalence of color, one would expect color psychology to be a well-developed area," researchers Andrew Elliot and Markus Maier have noted. "Surprisingly, little theoretical or empirical work has been conducted to date on color's influence on psychological functioning, and the work that has been done has been driven mostly by practical concerns, not scientific rigor."

Despite the general lack of research in this area, the concept of color psychology has become a hot topic in marketing, art, design, and other areas. Much of the evidence in this emerging area is anecdotal at best, but researchers and experts have made a few important discoveries and observations about the psychology of color and the effect it has on moods, feelings, and behaviors.

Your feelings about color are often deeply personal and rooted in your own experience or culture. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries.


The Psychological Effects of Color

While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.


Color Psychology as Therapy.

Several ancient cultures, including the Egyptians and Chinese, practiced chromotherapy, or the use of colors to heal. Chromotherapy is sometimes referred to as light therapy or colorology and is still used today as a holistic or alternative treatment.

In this treatment:

Red was used to stimulate the body and mind and to increase circulation. Yellow was thought to stimulate the nerves and purify the body. Orange was used to heal the lungs and to increase energy levels. Blue was believed to soothe illnesses and treat pain. Indigo shades were thought to alleviate skin problems.


Modern Research on Color Psychology.

Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Colors also have different meanings in different cultures.

Research has demonstrated in many cases that the mood-altering effects of color may only be temporary. A blue room may initially cause feelings of calm, but the effect dissipates after a short period of time.

However, the existing research has found that color can impact people in a variety of surprising ways. One study found that warm-colored placebo pills were reported as more effective than cool-colored placebo pills. Anecdotal evidence has suggested that installing blue-colored streetlights can lead to reduced crime in those areas. More recently, researchers discovered that the color red causes people to react with greater speed and force, something that might prove useful during athletic activities. A study that looked at historical data found that sports teams dressed in mostly black uniforms are more likely to receive penalties and that students were more likely to associate negative qualities with a player wearing a black uniform.


Color Can Influence Performance.

Studies have also shown that certain colors can have an impact on performance. No one likes to see a graded test covered in red ink, but one study found that seeing the color red before taking an exam actually hurt test performance. While the color red is often described as threatening, arousing or exciting, many previous studies on the impact of the color red have been largely inconclusive. The study found, however, that exposing students to the color red prior to an exam has been shown to have a negative impact on test performance.

In the first of the six experiments described in the study, 71 U.S. colleges students were presented with a participant number colored either red, green or black prior to taking a five-minute test. The results revealed that students who were presented with the red number before taking the test scored more than 20 percent lower than those presented with the green and black numbers.

Color is fundamental to the human experience. It’s a huge part of our lives and our perceptions.


Conclusion

Color has so greatly affected our everyday life since the moment we are born. Color is part of everyday life. It will affect all of the senses, sight, touch, taste and even hearing. It can be emotional, exciting, stimulating, calming, soothing. Color arouses many feelings and memories, good and bad, it can make us happy and sad. It is so much part of our daily life, that often we don’t see it. Or aware of the effect it can have on our moods and our interaction with our surroundings.


CONCLUSION

1.     Effect of Different Colors on Human Mind and Body http://humannhealth.com/effect-of-different-colors-on-human-mind-andbody/

2.     Seeing green boosts your concentration, research shows. May 25, 2015. http://www.smh.com.au/technology/sci-tech/seeing-green-boosts-yourconcentration-research-shows-20150525-gh8udh.html243/8/

3.     Best Color For Concentration And Productivity Is Orange http://www.huffingtonpost.com/2013/09/18/best-colorconcentration_n_3949427.html

4.     Brain-Based Learning by Eric Jensen, 2000 (p.54-70)

5.     Ciotti, G. (2013). The Psychology of Color in Marketing and Branding. [online] Helpscout.net. Available at: https://www.helpscout.net/blog/psychology-of-color/ [Accessed 2016].

6.     Colormatters.com. (n.d.). Color & Vision Matters. [online] Available at: http://www.colormatters.com/color-and-vision/color-and-vision-matters [Accessed 2016].

7.     Feng-shui-and-beyond.com. (n.d.). Color Psychology – Discover the Meaning of Colors. [online] Available at: http://www.feng-shui-and-beyond.com/colorpsychology.html [Accessed 2016].

8.     Patkar, M. (2014). Learn the Basics of Color Theory to Know What Looks Good. [online] Lifehacker.com. Available at: http://lifehacker.com/learn-the-basics-ofcolor-theory-to-know-what-looks-goo-1608972072 [Accessed 2016].

9.     Rgbworld.com. (2013). Understanding Color. [online] Available at: https://www.rgbworld.com/color.html [Accessed 2016].

10.   Sohn, E. (2010). Color Preferences Determined by Experience : DNews. [online] DNews. Available at: http://news.discovery.com/human/evolution/colorspreferences-evolution-style.htm [Accessed 2016].

11.   Visual-arts-cork.com. (n.d.). Prehistoric Colour Palette: Paint Pigments Used by Stone Age Artists. [online] Available at: http://www.visual-arts-cork.com/artistpaints/prehistoric-colour-palette.htm [Accessed 2016].

Back to Articles Archive

Research, Articles & Publications    [ Archive ]

BIAR BETUL !!!

JOM DAFTAR ! Pengambilan April 2019
KINI BERLANGSUNG...

Semua mampu masuk UNITAR ! Hanya dengan SPM !

Klik untuk maklumat lanjut.

Beware of ONLINE SCAM

As a user of internet, it is important to learn to recognize and spot an online scam a mile away, before you get suckered. Let's take a look at several signs of an Internet scam.

Click Here for more details.

New Intake are NOW OPEN!

REGISTER NOW and
enjoy RM100 OFF Registration fees

Be Part Of SIDMA & UNITAR Family Now!

Click Here for more info.

Beware of ONLINE SCAM

As a user of internet, it is important to learn to recognize and spot an online scam a mile away, before you get suckered. Let's take a look at several signs of an Internet scam.

Click Here for more details.

BIAR BETUL !!!

JOM DAFTAR ! Pengambilan April 2019
KINI BERLANGSUNG...

Semua mampu masuk UNITAR ! Hanya dengan SPM !

Klik untuk maklumat lanjut.

Announcements